Rogers Lowell Chamber
About the site
The Rogers Lowell Chamber website was completely revamped in 2019 and then updated with our new brand in 2023. In both instances the Chamber saw engagements increase, the ease of navigation was notably improved according to user surveys, and we saw a dramatic increase in memberships being converted online organically.
As creative director I oversaw the visuals and interactive elements of the website development. I also implemented all of the sub-pages, photography and interior artwork, then worked to populate the site’s information with our copywriters.
MY ROLES |
Creative Director
Content Editor
DEVELOPER TEAM |
Accrisoft
Chamber Marketing Communications Team
LAUNCH DATE
December 15, 2019
Refreshed
January 1, 2023
TOTAL PAGES
67 Front-end | 13 Member Portal
BUILD PLATFORM
Accrisoft Freedom
RESPONSIVE
12-Square Grid | Full-Width
Analytics (avg. per month)
10,000+ Users
1:05 time on site per user
6+ New Paying Memberships
Destination Rogers
About the site
This website was developed alongside the new brand for Destination Rogers. New photography and colors were incorporated to make the website vibrant and visually engaging to a younger, more active audience, and the UI was optimized for more mobile users while still being effective on desktop browsers. I also wanted to ensure plenty of roll-over interactivity on desktop systems to encourage users to move about the site and discover new content, which we supply often.
MY ROLES |
Creative Director
Project Manager
DEVELOPER TEAM |
MILES Partnership
LAUNCH DATE
July 1, 2023
TOTAL PAGES
267 Pages
BUILD PLATFORM
WordPress
RESPONSIVE
12-Square Grid | Full-Width
Analytics (avg. per month)
22,000+ Users
3:00 time on site per user
1,200 outbound referrals
NWA Emerging Leaders
About the site
The NWA Emerging Leaders wanted to have their web property to get more information out about themselves as well as funnel folks into their member sign-up form. This allows for direct marketing and the crafting of email lists. With all of this in mind, we created a simple but engaging website with lots of moving parts and eye-catching details that encourage folks to dig deeper and sign up to be a member.
MY ROLES |
Creative Director
Web Designer
DEVELOPER TEAM |
Nicholas Smith (me)
LAUNCH DATE
February 1, 2023
TOTAL PAGES
6 Pages
BUILD PLATFORM
WordPress
RESPONSIVE
12-Square Grid | 1,200px Max Width
Analytics (avg. per month)
75+ Users
0:47 time on site per user
25+ new member sign-ups