ROGERS-LOWELL CHAMBER
OVERVIEW
As of 2023, the official name of the organization is Rogers Lowell Chamber. The official name of the organization was shortened in 2022 from “Rogers-Lowell Area Chamber of Commerce” to modernize the Chamber brand and better exemplify the organization’s Mission, Vision, and Values as well as bring these to a broader audience.
In total, the whole project from start to finish took over 9 months in 2021 with preliminary work done on our Mission, Vision and Values in 2019.
MY ROLE | Creative Director
During the early and middle stages of our project, I helped in the management of focus groups and data collection for our brand project and created several workbooks used to get the input of our staff and board of directors. I also worked to help condense all of this data down into our SWOT analysis and several presentation decks to keep stakeholders apprised of our progress.
In the last 3 months, I oversaw the development of all visual aspects of the new brand design. This included colors, fonts, layouts, and everything derived therein.
OUTCOMES
In all, we created an 80-page brand book, and over 78 new logo identities, launched or relaunched 5 branded websites, and spearheaded a year-long ad campaign to get out our new messaging.
Since launch, we’ve seen NextGen interest (one of the primary reasons for the rebrand) jump in our programming by as much as 125% per program.
Kappa Kappa Psi
National Honorary
Band Fraternity
National Honorary
Band Fraternity
OVERVIEW
In 2012 there was a growing national movement among fraternities, both social and honorary, to rebrand themselves nationally. Kappa Kappa Psi was no different, and so it was with my position as HQ Designer that a rebrand was initiated. While the name of the organization wasn’t changing in this instance, the brotherhood felt a refreshed, universal, visual identity with modern touches and universal acceptance could reinvigorate their chapters and alumni nationally.
MY ROLE | Multimedia Designer
As the designer, I sat as co-chair on a committee tasked with creating the new visual elements of the fraternity’s brand. I took down these notes and developed in real-time during meetings the visuals used to bring the committee together and create the brand in an astonishing time. In total, the committee spent 5 days in closed-door sessions using data collected from surveys of students and alumni over the previous year to create the fully fleshed-out brand document. New crest variations were accepted, typefaces were decided upon, and a rubric was outlined so that students could create sub-logos themselves set to national standards, a first of it’s kind for an honorary fraternal group such as this.
OUTCOMES
Once the brand outline was voted on in a national session in 2013, over 257 Chapters have created local logos, and the national organization proudly uses the standards and artwork created to this day.
SINGLE PARENT SCHOLARSHIP FUND
OF NORTHWEST ARKANSAS
OF NORTHWEST ARKANSAS
OVERVIEW
In 2022, the Single Parent Scholarship Fund of NWA was formed from the combination of two similar organizations that were currently operating throughout Benton and Washington Counties in Arkansas. The combined leadership wanted a new brand to help kick off their fresh start as a regional organization, so they contracted with The Twiggs Group to develop said brand. The Twiggs Group is a marketing and brand consultancy group that utilizes several freelancers ad hoc to complete certain jobs, and it was my pleasure to work with them on this rebrand as a Visual Designer.
MY ROLE | Visual Designer
With this brand project, I was given a general overview of the organization’s new brand identity (their brand promise, story, personality, etc.) and instructed to come up with a visual representation of the brand. I started with color studies, identifying what represented the brand best, and then built the modern and active logomark of the adult/child figures sprouting up from the ground. The new mark playing within the colors gives everything a positive, aspirational feeling, and the organization’s stakeholders loved it!
OUTCOMES
Within 2 months of my receiving the project, the organization held a launch party showcasing their new brand, logo, book guidelines, and the first class of students to come in with the new brand in action.
