99th Annual Celebration
of Business & Community
of Business & Community
The first fully-online edition of the Rogers Lowell Chamber's largest event, converted to online-only during the pandemic.
OVERVIEW
In 2021, the Rogers-Lowell Area Chamber of Commerce (pre-rebrand) had to pivot their largest event to an online-only experience due to the effects of the COVID pandemic. This first-of-its-kind program was hugely successful as a 45-minute long-form video watched live by hundreds across NWA during it’s live premiere on Youtube and since.
Pre-Production
When starting a video project, I like to take certain steps and answer certain questions to ensure the proper project scope:
1) Why this subject? Who is the audience?
2) How best to visualize the concept?
3) Storyboard and get approval on through-line for the project before filming.
Execution
Once the initial storyboard is approved I get to scheduling out the shoots and determining factors such as locations, scripting, angles, viewpoints, etc., and any extra assets we need to obtain to finalize the project. For this project, we shot at several local businesses, used both a stable camera and mobile gimbal, and had active teleprompters and set dressing extras for certain shots.
POST-Production
Finally, in post-production, I supervised the initial cut to determine if anything was missing as well as where we’ll need assets to fill backgrounds, overlay supplemental imagery, and license music, then did all post-production effects and editing in Adobe® Premier. Before launch, we held an initial screening for our top leadership, then did one more round of final edits and premiered for our staff. The extra views ensure any faux pas are caught before the official premier, and ensure those involved get to enjoy the final product before its premier to the public.
Commercials & Shorts
Each of these are videos completed entirely using assets I captured or licensed myself and edited in Adobe® Premiere Pro.
RLC ReBrand "Mission Work"
A 30-second TV spot the Chamber produced to energize our Next Gen community members to engage with them as they headed into the end of 2023 and enter 2024.
RLC ReBrand "Our Mission"
Another TV spot the Chamber produced showcasing the overall mission of the Chamber, highlighting the Mission 5 and many of the programs they do to bring that Mission to life.
Spanish Seminar Series
This commercial was a first for the Chamber – a spot dedicated to our Spanish-speaking audience for our Spanish Seminar Series. It aired on Telemundo and Univision, increasing the reach of the event by several thousand.
Dick Trammel Rogers Good Neighbor Award
This short, created in honor of Marge Wolf for her award win in 2023, showcases clean transitions, good interview snippets, and a professional yet approachable feel for such a prestigious award for the community.
New Brand Launch Announcement
This video was used at a leadership retreat, and then as an introduction for our new brand during our Annual Celebration event at the Chamber of Commerce.
NWA Job Fair TV Spot
A 30-second TV spot advertising the NWA Job Fair, the longest-running in Northwest Arkansas. It utilizes videography and photography I’ve taken over the years and fast-moving visuals to gain your attention during local news segments when aired.
Voice of Business Podcast
Podcasting is something I’ve only recently ventured into, but something I’ve found a lot of fun and passion for.
After hosting a couple of shows for fun over the previous years, I was asked to relaunch the RLC Voice of Business Podcast as a part of the rebrand efforts to attract the NextGen audience we were aiming for. With that in mind, I set about reorganizing the entire production timeline for each episode. I mapped out each quarter’s topics, helped secure guests who were subject matter experts in those topics, and wrote run-of-show production notes for each episode to help with show flow.
I worked with existing host Steve Cox to shape a fresh tone of voice for the channel and launched our new show in early 2023. By mid-year, the show had gained over 100 subscribers and secured its first presenting sponsorship. We also were able to take the show into the video realm and published our last few episodes of the year on YouTube, increasing the reach of the messaging involved.
All told I was executive producer, writer, host, audio engineer, and post-production coordinator for each episode. I completed all audio and video editing for each episode and ensured timely publishing on each platform.
